Kambi Group has signed a long-term partnership with the largest casino operator in the Netherlands, JVH gaming & entertainment. The deal will allow the sports betting provider to enter the Dutch regulated online market as soon as it kicks off next summer. Welcoming more than four million visitors across 80 properties in the Netherlands, the JVH group plans to enter the digital market after regulation. Kambi provides the “critical component” of a sports betting offering.
Kambi enthusiastic about the collaboration
Kristian Nylén, CEO of Kambi, said: “We are very pleased to have put on paper our partnership with the JVH group, an agreement that positions both parties to take full advantage of the upcoming regulation of the Dutch online sports betting market.
“JVH’s reach in the Dutch mainland casino industry is unmatched, and Kambi’s digital expertise will enable them to accelerate their growth with a market-leading online sports betting offering in the Netherlands.”
Eric Olders, CEO and Chairman of the JVH Group, said: “This partnership marks an important strategic milestone for the company and it is entering a new phase, intending to build on our casino business with the launch of a premium online sports betting product when we finally go digital.